{"id":107,"date":"2021-03-27T09:48:36","date_gmt":"2021-03-27T08:48:36","guid":{"rendered":"https:\/\/kral-servispc.cz\/?page_id=107"},"modified":"2021-03-27T09:49:36","modified_gmt":"2021-03-27T08:49:36","slug":"cookies","status":"publish","type":"page","link":"https:\/\/kral-servispc.cz\/index.php\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"
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Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory, kter\u00e9 vytv\u00e1\u0159\u00ed webov\u00fd server a ukl\u00e1d\u00e1 je v po\u010d\u00edta\u010di prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. V p\u0159\u00edpad\u011b, \u017ee se vr\u00e1t\u00edte na stejn\u00e9 webov\u00e9 str\u00e1nky, prohl\u00ed\u017ee\u010d po\u0161le ulo\u017een\u00fd soubor zp\u011bt a server tak z\u00edsk\u00e1 ve\u0161ker\u00e9 informace, kter\u00e9 si p\u0159edt\u00edm u v\u00e1s ulo\u017eil.<\/span><\/h1>\n<\/header>\n
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Jak a pro\u010d se cookies pou\u017e\u00edvaj\u00ed?<\/h3>\n

Cookies jsou nezbytnou podm\u00ednkou pro funk\u010dn\u00ed webovou analytiku. Na principu cookies toti\u017e pracuj\u00ed statistiky a dal\u0161\u00ed m\u011b\u0159\u00edc\u00ed syst\u00e9my, kter\u00e9 si ukl\u00e1daj\u00ed do cookie identifik\u00e1tor n\u00e1v\u0161t\u011bvn\u00edka, zdroj n\u00e1v\u0161t\u011bvy, \u010das apod. Z\u00edskan\u00e9 \u00fadaje na\u010d\u00edtaj\u00ed a dopl\u0148uj\u00ed na dal\u0161\u00edch str\u00e1nk\u00e1ch a mohou tak dan\u00e9ho u\u017eivatele ,,pron\u00e1sledovat\u201c.
\nTyto mal\u00e9 textov\u00e9 soubory se tak\u00e9 pou\u017e\u00edvaj\u00ed k\u00a0ulo\u017een\u00ed stavu, \u017ee je u\u017eivatel na dan\u00e9 str\u00e1nce p\u0159ihl\u00e1\u0161en\u00fd (do administrace webu,\u00a0eshopu, na soci\u00e1ln\u00edch s\u00edt\u00edch apod.). Tento typ cookie se naz\u00fdv\u00e1 autentiza\u010dn\u00ed cookie. Bez t\u00e9to cookie by server nerozeznal, \u017ee u\u017e ov\u011b\u0159en\u00ed a p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele na dan\u00e9m webu prob\u011bhlo a vy\u017eadoval by je op\u011btovn\u011b p\u0159i n\u00e1v\u0161t\u011bv\u011b ka\u017ed\u00e9 dal\u0161\u00ed str\u00e1nky.<\/p>\n

Jak\u00e9 jsou druhy cookies?<\/h3>\n

Cookie prvn\u00ed strany<\/strong>\u00a0\u2013 mal\u00fd textov\u00fd soubor cookie je ulo\u017een pomoc\u00ed skriptu, kter\u00fd b\u011b\u017e\u00ed na dan\u00e9 dom\u00e9n\u011b. Takov\u00e9 cookies se v\u0161eobecn\u011b pova\u017euj\u00ed za bezpe\u010dn\u011bj\u0161\u00ed. Mnohem l\u00e9pe proch\u00e1z\u00ed p\u0159es firewally a p\u0159\u00edsn\u011bji nastaven\u00e1 bezpe\u010dnostn\u00ed pravidla prohl\u00ed\u017ee\u010d\u016f. Tento druh cookie vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad Google Analytics (v z\u00e1kladn\u00edm nastaven\u00ed).
\nCookie t\u0159et\u00ed strany<\/strong>\u00a0\u2013 cookie je ulo\u017eena pomoc\u00ed skriptu, kter\u00fd je do webu natahov\u00e1n z\u00a0jin\u00e9 dom\u00e9ny. Jednu a tu samou cookie lze tedy na\u010d\u00edtat na r\u016fzn\u00fdch m\u00edstech internetu a t\u00edm p\u00e1dem je mo\u017en\u00e9 u\u017eivatele sledovat nap\u0159\u00ed\u010d r\u016fzn\u00fdmi dom\u00e9nami.<\/p>\n

Pro\u010d cookie?<\/h2>\n

Jak u\u017e v\u00e1s jist\u011b samotn\u00e9 napadlo cookie znamen\u00e1 v\u00a0angli\u010dtin\u011b su\u0161enka. Tento n\u00e1zev je odvozen od anglosask\u00e9ho zvyku nab\u00edzet n\u00e1v\u0161t\u011bvn\u00edk\u016fm su\u0161enku pro navozen\u00ed dom\u00e1c\u00ed a p\u0159\u00edjemn\u00e9 atmosf\u00e9ry.
\nJak\u00e9 druhy cookie pou\u017e\u00edv\u00e1me?
\nCookies je mo\u017en\u00e9 z\u00a0hlediska trvanlivosti rozd\u011blit na dva druhy. Jedn\u00edm druhem cookies jsou\u00a0do\u010dasn\u00e9<\/strong>\u00a0(session cookie), kter\u00e9 se v\u00a0prohl\u00ed\u017ee\u010di se ukl\u00e1daj\u00ed jen po dobu, ne\u017e prohl\u00ed\u017ee\u010d zav\u0159ete. Dal\u0161\u00edm druhem jsou cookies\u00a0dlouhodob\u00e9<\/strong>\u00a0(pertsistent cookie), kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny d\u00e9le nebo do dobry, kdy je ru\u010dn\u011b neodstran\u00edte z\u00a0prohl\u00ed\u017ee\u010de.
\nZ\u00a0hlediska jejich funkce lze cookies rozd\u011blit na v\u00edce druh\u016f. Prvn\u00edm druhem cookies jsou cookies\u00a0remarketingov\u00e9<\/strong>, kter\u00e9 vyu\u017e\u00edv\u00e1me pro personalizaci obsahu na\u0161ich reklam a jejich spr\u00e1vn\u00e9mu zac\u00edlen\u00ed. Dal\u0161\u00edm druhem jsou\u00a0analytick\u00e9<\/strong>\u00a0cookies, kter\u00e9 n\u00e1m napov\u00ed, jak zv\u00fd\u0161it pohodl\u00ed na\u0161ich u\u017eivatel\u016f t\u00edm, \u017ee ze z\u00edskan\u00fdch dat pochop\u00edme, jak je n\u00e1\u0161 web u\u017eivateli pou\u017e\u00edv\u00e1n.\u00a0Esenci\u00e1ln\u00ed<\/strong>\u00a0cookies jsou nezbytn\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu. Dal\u0161\u00edm druhem cookies, kter\u00fd pou\u017e\u00edv\u00e1me, jsou cookies\u00a0konverzn\u00ed<\/strong>, kter\u00e9 n\u00e1m pomohou analyzovat v\u00fdkon konverzn\u00edch kan\u00e1l\u016f. Posledn\u00edm druhem cookies, kter\u00e9 pou\u017e\u00edv\u00e1me, jsou cookies\u00a0trackingov\u00e9<\/strong>\u00a0(tzv. sledovac\u00ed), kter\u00e9 v\u00a0kombinaci s\u00a0konverzn\u00edmi cookies pomohou analyzovat v\u00fdkon r\u016fzn\u00fdch konverzn\u00edch kan\u00e1l\u016f.
\nN\u011bkter\u00e9 cookies mohou shroma\u017e\u010fovat informace, kter\u00e9 jsou vyu\u017eity t\u0159et\u00edmi stranami. Tyto cookies p\u0159\u00edmo podporuj\u00ed na\u0161e reklamn\u00ed aktivity (PPC syst\u00e9my AdWords, Sklik,..).D\u00edky t\u011bmto cookies je n\u00e1m umo\u017en\u011bno uzp\u016fsobit zobrazov\u00e1n\u00ed banner\u016f \u010di inzer\u00e1t\u016f na v\u00e1mi zobrazovan\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch. Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f v\u00e1s v\u0161ak nen\u00ed mo\u017en\u00e9 identifikovat.<\/p>\n

Jak lze odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed cookies?<\/h2>\n

Pou\u017eit\u00ed cookies je mo\u017en\u00e9 nastavit pomoc\u00ed va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f automaticky p\u0159ij\u00edm\u00e1 soubory cookies ve v\u00fdchoz\u00edm nastaven\u00ed. Je tedy mo\u017en\u00e9 soubory cookie v\u00a0nastaven\u00ed va\u0161eho prohl\u00ed\u017ee\u010de odm\u00edtnou anebo nastavit u\u017e\u00edv\u00e1n\u00ed jen n\u011bkter\u00fdch.<\/p>\n

Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed cookies v\u00a0prohl\u00ed\u017ee\u010di Google Chrome?<\/h3>\n
    \n
  • Postup pro vypnut\u00ed soubor\u016f cookie:<\/li>\n
  • Vyberte ikonu nab\u00eddky Chrome<\/li>\n
  • Vyberte\u00a0Nastaven\u00ed<\/strong><\/li>\n
  • V\u00a0doln\u00ed \u010d\u00e1sti str\u00e1nky vyberte\u00a0Zobrazit roz\u0161\u00ed\u0159en\u00e1 nastaven\u00ed<\/strong><\/li>\n
  • V\u00a0sekci Soukrom\u00ed vyberte\u00a0Nastaven\u00ed obsahu<\/strong><\/li>\n
  • Vyberte\u00a0Br\u00e1nit web\u016fm v\u00a0nastaven\u00ed jak\u00fdchkoli dat<\/strong><\/li>\n
  • Vyberte\u00a0Hotovo<\/strong><\/li>\n<\/ul>\n

    Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed cookies v\u00a0prohl\u00ed\u017ee\u010di Firefox?<\/h3>\n

    Postup pro vypnut\u00ed soubor\u016f cookie:<\/p>\n

      \n
    • Zobrazte nab\u00eddku klepnut\u00edm na tla\u010d\u00edtko a zvolte\u00a0Mo\u017enosti<\/strong><\/li>\n
    • P\u0159ejd\u011bte do sekce\u00a0Soukrom\u00ed<\/strong><\/li>\n
    • Nastavte volbu\u00a0Nastaven\u00ed historie<\/strong>: na hodnotu\u00a0Pou\u017e\u00edt pro historii vlastn\u00ed nastaven\u00ed<\/strong><\/li>\n
    • Nastavte p\u0159edvolbu\u00a0Povolit cookies t\u0159et\u00edch stran<\/strong>\u00a0na\u00a0Nikdy<\/strong><\/li>\n<\/ul>\n

      Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed cookies v\u00a0prohl\u00ed\u017ee\u010di Internet Explorer?<\/h3>\n

      Postup pro vypnut\u00ed soubor\u016f cookie:<\/p>\n

        \n
      • Vyberte ikonku nab\u00eddky IE<\/li>\n
      • Vyberte\u00a0Zabezpe\u010den\u00ed<\/strong>\u00a0a vyberte\u00a0Zapnout<\/strong>\/Vypnout ochranu p\u0159ed sledov\u00e1n\u00edm<\/li>\n
      • Klikn\u011bte na\u00a0V\u00e1\u0161 individu\u00e1ln\u00ed seznam<\/strong><\/li>\n
      • Za\u0161krtn\u011bte\u00a0Blokovat automaticky<\/strong><\/li>\n
      • D\u00e1le vyberte\u00a0Zabezpe\u010den\u00ed<\/strong>\u00a0a klikn\u011bte na\u00a0Zapnout \u017e\u00e1dosti Do not track<\/strong>\u00a0(nesledovat)<\/li>\n
      • Potvr\u010fte tla\u010d\u00edtkem\u00a0Zapnout<\/strong><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory, kter\u00e9 vytv\u00e1\u0159\u00ed webov\u00fd server a ukl\u00e1d\u00e1 je v po\u010d\u00edta\u010di prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. V p\u0159\u00edpad\u011b, \u017ee se vr\u00e1t\u00edte na stejn\u00e9 webov\u00e9 str\u00e1nky, prohl\u00ed\u017ee\u010d po\u0161le ulo\u017een\u00fd soubor zp\u011bt a server tak z\u00edsk\u00e1 ve\u0161ker\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-107","page","type-page","status-publish","hentry","clearfix"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/pages\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/pages\/107\/revisions"}],"wp:attachment":[{"href":"https:\/\/kral-servispc.cz\/index.php\/wp-json\/wp\/v2\/media?parent=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}